Swiss Out of Home Award: 34 works on the shortlist
The shortlist for the newly launched Swiss Out of Home Award has been announced. Out of a total of 241 campaigns reviewed, 34 nominees were selected.
The creative competition is organized by the Association of Outdoor Advertising Switzerland AWS and honors analog, digital and innovative outdoor advertising in Switzerland.
The 14-member jury of experts from the fields of advertising, culture and design, headed by jury president Christian Brändle, reviewed and evaluated all the entries submitted to the competition. "There are real discoveries on the shortlist. The 34 nominees are convincing, among other things, for their aesthetic originality, precise implementation of the advertising message, and artistic unconditionality," Brändle said of the judging.
The narrowest selection shows very different clients and areas of application of OOH media. The variety ranges - to name a few examples - from Ticino Tourismo and the Pantone Color Institute with the campaign "Colori del Ticino", to the large-scale portraits of young filmmakers as visuals for the "57th Solothurn Film Festival", to the awareness campaign "Daheim " for the emergency sleeping center Nemo, to the subject "The Rip", which symbolizes for Tamedia how media professionals factually deepen simple news images.
| Category | Campaign | Agency | Client |
|---|---|---|---|
| Commercial National | Assortment campaign Semantic | Digitec Galaxus | Galaxus |
| Fat Dogs | Thjnk Zurich | Denner | |
| Colori Del Ticino | Zimmermann Communications | Ticino Turismo | |
| Emojitelling | TBWA\Switzerland | McDonald's Switzerland | |
| Greatly reduced. | Thjnk Zurich | Denner | |
| Digimoji | Digitec Galaxus | Digitec.ch | |
| Commercial Local & Regional |
The vegetarian universe | Call Lanz | Hiltl |
| The right book for everyone | Call Lanz | Ex Libris | |
| McFestivals | TBWA\Switzerland | McDonald's Switzerland | |
| Google Maps Marker | Call Lanz | Hiltl | |
| When art has to travel | Call Lanz | Welti-Furrer Fine Art | |
| La Déchirure / The Rip | Havas Switzerland | Tamedia | |
| Public Service | Always stop when distracted | Call Lanz | AAIB |
| We blind see differently | Spina's Civil Voices | Szblind | |
| Homeless youth - Nemo helps | The House | Social Work Pastor Sieber | |
| The discreet alcohol therapy | Call Lanz | Arud Center for Addiction Medicine | |
| Make.Future.Happen | Unicef | Unicef | |
| Must be an ex-Pfadi | Spina's Civil Voices | Scout Movement Switzerland | |
| Culture | 57th Solothurn Film Festival | Refinery AG for design | Solothurn Film Days |
| 58th Solothurn Film Festival | Refinery AG for design | Solothurn Film Days | |
| Collectomania | Erich Brechbühl [Mixer] | Museum of Design Zurich | |
| World format 2022 | Erich Brechbühl, Felix Pfäffli, Josh Schaub | World Format Festival | |
| The Q-Art codes | Call Lanz | Museum Haus Konstruktiv | |
| Haettenschweiler from A to Z | Studio Feixen | Museum of Design Zurich | |
| DOOH | World format 2022 | Erich Brechbühl, Felix Pfäffli, Josh Schaub | World Format Festival |
| Forward together | Stefanie Huber, Peter Brönnimann | ZVV | |
| Museum Tinguely 23 | Erich Brechbühl [Mixer] | Museum Tinguely | |
| Assortment campaign Semantic | Digitec Galaxus | Galaxus | |
| 57th Solothurn Film Festival | Refinery AG for design | Solothurn Film Days | |
| 58th Solothurn Film Festival | Refinery AG for design | Solothurn Film Days | |
| OOH Innovations | La précarité a un visage, la solidarité aussi |
BuxumLunic | CSP Centre Social Protestant |
| Closed due to war | Content and form | Black & Blaze | |
| Electric bus vs. gasoline engine | Call Lanz | VBZ | |
| Museum to touch | Brink | Museum of Communication |
Award Night in September
Who will ultimately win the gold, silver and bronze awards as well as the overall prize across all categories for "Poster of the Year" will be announced on September 13 at the "Woohw!" event in Zurich.
