Practical vessel for the cucumber
Architecture Beat Egger and Valentina Hermann communicate that you can also find all the info about Swiss architects at www.world-architects.com.
Architecture Beat Egger and Valentina Hermann communicate that you can also find all the info about Swiss architects at www.world-architects.com.
Architecture from Switzerland has long been a worldwide testimony to the fact that some of the most creative building artists work from our country. It is therefore only logical that one of the most important international platforms for architecture is also operated from Switzerland. Since 1998, PSA Publishers - which is abbreviated to Portfiles of Selected Architects - has been supplying the industry worldwide with news on all aspects of building. The portal www.world-architects.com registers 370,000 visitors per month. The editorial team is based in Zurich and headed by Hans Demarmels. There is a branch office in New York, contact offices in further 13 countries from Australia over Finland and Italy up to China or Japan. All these countries have their own website in the comprehensive portal. Swiss architects are also integrated in this list with their site swiss-architects.com. In total, more than 1500 profiles of renowned offices can be found on the worldwide portal. In addition to architects, these include designers, interior designers, landscape gardeners, engineers, photographers and lighting designers. "Good architects who want to do more than just build houses," could be the overarching description of the portal's members. A freelance creative team with Valentina Hermann (art direction) and Beat Egger (concept/text) has now put the results of such an understanding of architecture into tongue-in-cheek subjects to illustrate a new campaign for the world-architects.com platform.
Anyone who thinks of world-class architecture at the sight of a cucumber, a bird's nest, a tin can or an armadillo is outed by this campaign as an architecture lover and potential visitor to the leading platform with selected examples of contemporary architecture. Anyone who clicks on Switzerland among the 13 country portals will find, for example, in addition to the "Building of the Week", an extensive "Product Library", an event calendar, a "Jobs" section with currently over a hundred vacancies, information from the "Immofinanz" section and a "Magazine" under the editorship of Inge Beckel and Axel Simon. This provides weekly news from the world of construction. Currently, for example, with the story that São Paulo is the first metropolis in the world where all advertising in the cityscape has been banned since the beginning of this year. Says one architect: "Before, the city was confusing and ugly; without billboards, it's just ugly." Now you suddenly see all the unrenovated, poorly maintained facades.
The new campaign by Valentina Hermann and Beat Egger will not be seen on posters, but from September onwards in national and international trade magazines and on the web. It is intended to appeal equally to architects and builders. The subjects show - in case anyone could not decipher the picture puzzles: Swiss Re Tower, London (Foster & Partners); Olympic Stadium, Beijing (Herzog & de Meuron); Allianz Arena, Munich (Herzog & de Meuron); Ludwig Erhard Haus, Berlin (Grimshaw & Partners); Guggenheim Museum Bilbao (Frank Gehry).
Andreas Panzeri
Architecture from Switzerland has long been a worldwide testimony to the fact that some of the most creative building artists work from our country. It is therefore only logical that one of the most important international platforms for architecture is also operated from Switzerland. Since 1998, PSA Publishers - which is abbreviated to Portfiles of Selected Architects - has been supplying the industry worldwide with news on all aspects of building. The portal www.world-architects.com registers 370,000 visitors per month. The editorial team is based in Zurich and headed by Hans Demarmels. There is a branch office in New York, contact offices in further 13 countries from Australia over Finland and Italy up to China or Japan. All these countries have their own website in the comprehensive portal. Swiss architects are also integrated in this list with their site swiss-architects.com. In total, more than 1500 profiles of renowned offices can be found on the worldwide portal. In addition to architects, these include designers, interior designers, landscape gardeners, engineers, photographers and lighting designers. "Good architects who want to do more than just build houses," could be the overarching description of the portal's members. A freelance creative team with Valentina Hermann (art direction) and Beat Egger (concept/text) has now put the results of such an understanding of architecture into tongue-in-cheek subjects to illustrate a new campaign for the world-architects.com platform.
Anyone who thinks of world-class architecture at the sight of a cucumber, a bird's nest, a tin can or an armadillo is outed by this campaign as an architecture lover and potential visitor to the leading platform with selected examples of contemporary architecture. Anyone who clicks on Switzerland among the 13 country portals will find, for example, in addition to the "Building of the Week", an extensive "Product Library", an event calendar, a "Jobs" section with currently over a hundred vacancies, information from the "Immofinanz" section and a "Magazine" under the editorship of Inge Beckel and Axel Simon. This provides weekly news from the world of construction. Currently, for example, with the story that São Paulo is the first metropolis in the world where all advertising in the cityscape has been banned since the beginning of this year. Says one architect: "Before, the city was confusing and ugly; without billboards, it's just ugly." Now you suddenly see all the unrenovated, poorly maintained facades.
The new campaign by Valentina Hermann and Beat Egger will not be seen on posters, but from September onwards in national and international trade magazines and on the web. It is intended to appeal equally to architects and builders. The subjects show - in case anyone could not decipher the picture puzzles: Swiss Re Tower, London (Foster & Partners); Olympic Stadium, Beijing (Herzog & de Meuron); Allianz Arena, Munich (Herzog & de Meuron); Ludwig Erhard Haus, Berlin (Grimshaw & Partners); Guggenheim Museum Bilbao (Frank Gehry).
Andreas Panzeri
