Consumo turns 15 - this is how it all began
The Consumo guide from the Direct Mail Company is celebrating its 15th anniversary and, to mark the occasion, takes stock of everything that has happened since its launch in 2008.
"In August 2008, we went live with the launch of Consumo - at that time still In - a new, unique way," explains Daniel Truttmann, CEO of Direct Mail Company. "By setting the advertising printed matter in the folder, we delivered the brochures in bundles throughout Switzerland for the first time - so simple and yet decisive. Because this means our consumer guide is still a sought-after medium 15 years later."
92 percent of net households
A lot has happened since then: From In is Consumo and for five years now, interested parties have been able to find the information and consumer tips from the weekly print edition online. The print medium's circulation is now almost 14 times that of the first issue and has risen to more than 1.6 million copies in total. Consumo is thus among the top 3 publications with the highest circulation in the country. The consumer guide is produced in the three national languages German, French and Italian. Almost 1.15 million copies are distributed in the German-speaking cantons and over 450,000 folders in French and Italian-speaking Switzerland. This means that 92 percent of all net households in Switzerland are reached.
For the anniversary celebrates Consumo together with advertising partner "Otto's", with a competition starting on Monday: During three weeks, shopping vouchers will be raffled off among the participants every day.
