Noord: Animal business report for Bern Zoo
Just under a year ago, Bern Zoo announced its new strategy. This is now the second publication to be released as part of this reorientation, in collaboration with Noord.
The Bern Zoo is an integral part of Bern's cultural heritage. It offers space where people can encounter nature and its biodiversity. In doing so, it also addresses different target groups and wants to meet their needs by offering information in a quick and uncomplicated way. In the current annual report, varied text containers and graphic elements were developed together with the authors. These increase readability and create more space for the various contents.
Insights into the daily life of the zoo
In addition to facts and figures, the report offers exciting insights into the work of specialists and their everyday life in the zoo. The picture concept takes up this deep insight and closeness in every respect and shows the animals of the zoo from an unusual perspective. The animals and their habitat are at the center of the work of the Tierpark Bern and are also staged accordingly in the annual report.
Noord has been accompanying the zoo since 2021 and has since been working closely with it to communicate the new strategy to the outside world. The basis for this is the jointly developed claim "More space for diversity". In the course of this reorientation, Noord has already developed two publications together with the zoo: The Diversity Flyer and the Annual Report 2022.
