Publicis continues to expand Solar City Zurich
With its third consecutive solar campaign for EWZ, the initiative is reaching out not only to tenants but, for the first time, also to property owners, with the goal of working together to make Zurich a solar city.
More than 1,900 unused private roofs in Zurich offer a huge potential of over 1 million square meters for solar power production. To ensure that this potential does not remain unused, EWZ is looking for property owners who are willing to make their roof available for the construction of an EWZ solar plant.
With the new campaign and the slogan "Make Zurich a solar city", EWZ encourages property owners to actively shape the future of the city. In this way, they not only contribute to the protection of the kilometer, but also benefit from their own solar power without having to invest themselves. And EWZ customers who live in rented accommodation can also participate in a total of seven new Zurich solar plants.
In the public space, OOH and DOOH measures along the most important traffic axes, at bus stops, at Zurich's main train station, and within public transportation call for action. In the digital area, EWZ exclusively addresses the tenants. Here, the focus is on quickly conveying information about ewz's solar power initiative, which is specifically tailored to activation and the sales process. The campaign is running from today and will continue into the summer.
Responsible customer: Pascal Schaub (Head of Marketing & Communications), Roland Trabadelo (Head of Campaigning & Branding Philipp Schad & Janett Schröder (Campaign Management), Rahel Huber, Youssof Shafi & Myriam Mojon (Digital Experience & Analytics, Thöme Jeiziner (Media Relations). Responsible Publicis: David Lübke (Creative Direction), David Voges (Senior Copywriter), Sandro Looser (Client Service Director), Irena Igić (Junior Account Manager). Responsible Creative Direction Art: Studio Marvin Hugentobler; responsible Realization: Prodigious Zurich; responsible Production: René Hauser; Photography: Cyrill Matter; Media Agency: Havas Village Zurich, Nathalie Hermann (Senior Account Director); Melanie Hasler (Head of Consulting & Planning Digital), Dimitri Kistler (Consultant Digital).
