Annabelle is committed to increasing female voter turnout
In the 2003 federal elections, just 38 percent of Swiss women went to the polls. Among men, the figure was 54 percent. In none of our neighboring countries is voter turnout among women this low. Just in time for the 2007 fall elections, the women’s magazine Annabelle now aims to encourage more women to vote.
In the 2003 federal elections, just 38 percent of Swiss women voted. The figure for men was 54 percent. In none of our neighboring countries is the voter turnout among women so low. Just in time for the 2007 elections, the women's magazine Annabelle now wants to get more women to the polls.
With a teaser campaign developed by Spillmann/Felser/Leo Burnett. For the poster and advertisement campaign, three old election posters were unearthed that advertised against women's suffrage in various periods prior to its introduction in 1971. 40 of these old posters have been seen on the streets in recent weeks. They include subjects such as the one from 1920, which shows a neglected nursery with a baby that has fallen out of bed.
The comment: "The mother drives politics! Women's suffrage and voting rights NO" These posters were pasted over this week. In a pink bar emblazoned across the subjects, the text reads: "Over 60% of Swiss women still vote as they did many years ago: Namely, not at all. Women, go to the ballot box." eAdvertising is supporting the campaign with e-boards in Zurich main station. Incidentally, the old election posters come from the poster collection of the Museum für Gestaltung Zürich and the Graphic Collection of the Swiss National Library in Bern.
Responsible at Annabelle: Lisa Feldmann (Editor-in-Chief), Martina Monti (Deputy Editor-in-Chief), Alexander Oeschger (Head of Product Management), Uli Rubner (Head of Magazines); Responsible at Spillmann/Felser/Leo Burnett: Barbara Hutter (Text), Raul Serrat (AD), Martin Spillmann (CD), Simone Saner, Pam Hügli (Consulting)
With a teaser campaign developed by Spillmann/Felser/Leo Burnett. For the poster and advertisement campaign, three old election posters were unearthed that advertised against women's suffrage in various periods prior to its introduction in 1971. 40 of these old posters have been seen on the streets in recent weeks. They include subjects such as the one from 1920, which shows a neglected nursery with a baby that has fallen out of bed.
The comment: "The mother drives politics! Women's suffrage and voting rights NO" These posters were pasted over this week. In a pink bar emblazoned across the subjects, the text reads: "Over 60% of Swiss women still vote as they did many years ago: Namely, not at all. Women, go to the ballot box." eAdvertising is supporting the campaign with e-boards in Zurich main station. Incidentally, the old election posters come from the poster collection of the Museum für Gestaltung Zürich and the Graphic Collection of the Swiss National Library in Bern.
Responsible at Annabelle: Lisa Feldmann (Editor-in-Chief), Martina Monti (Deputy Editor-in-Chief), Alexander Oeschger (Head of Product Management), Uli Rubner (Head of Magazines); Responsible at Spillmann/Felser/Leo Burnett: Barbara Hutter (Text), Raul Serrat (AD), Martin Spillmann (CD), Simone Saner, Pam Hügli (Consulting)
