Gucci is pure luxury
Gucci is Germany's most popular luxury brand in the watch and apparel sectors. This is according to the annual «best brands» survey. Second place went to the German watchmaker Glashütte, followed by the Swiss luxury watchmaker IWC.
Germany's most popular luxury brand in the watches and textiles sector is Gucci. This is the result of the annual "best brands" survey. Second place went to the German watch manufacturer Glashütte, followed by the Swiss luxury watchmaker IWC. Since 2004, "best brands" has honored brand concepts that are particularly visionary and innovative. A total of 22 watch brands and 54 textile brands were scrutinized this year. The participants in the survey provided information on their personal wishes and needs and the potential of the brands to fulfill these. They were also asked about emotional characteristics such as the self-indulgence value or the status-giving value of a brand. As the prize is not awarded by a jury but on the basis of a representative survey, it is considered to be particularly popular and meaningful.
