Mona and Mateo develop Instagram campaign for Volg
With a new Instagram campaign, Mona and Mateo want to encourage as many people as possible to ride their bikes to Volg—under the slogan «Hop on your bike. Off to Volg.»
Volg stores are in the middle of the village. Behind the school building, by the village square, next to the community center - close to the people. Over the next six weeks, Volg is calling on people to take advantage of this proximity and ride their bikes to Volg. Because it's good for you and sustainable. The creative agency Mona and Mateo has created the Instagram campaign #velovolg for this purpose.
The aim of the campaign is to encourage as many people as possible to ride their bikes. Under the motto "Get on your bike. Off to Volg.", people are encouraged to cycle to Volg and post a photo of it under the hashtag #velovolg. A mechanism that generates traffic and content for the Volg account. The campaign is promoted with the Swiss mountain biker Jolanda Neff, who accompanies #velovolg as ambassador.
The campaign will run from June 26 to August 6, 2023 and will be promoted on Instagram, display ads, working bicycles, in the Volg customer magazine and at POS.
Responsible at Volg: Tamara Scheibli, Luana Covre and Alina Dittli. Responsible with Mona and Mateo (Concept and realization): Hannah Mey, Boris Stoll, Luc Sohm, Tabea Ott, Nicole Waldis, Meret Lauener, Joëlle Frutiger, Mona Fluri, Mateo Sacchetti.
