Stories instead of court reporting

Trade journals
Hotelrevue dares to take on a journalistic appearance, comes with a new layout and returns to its old name. 
The reports in the new Hotelrevue, the former newspaper of the Swiss Hotel Association, aim to be bolder. It used to be called Hotel und Tourismus Revue. The correct spelling of the title retains an "htr", which is preceded by a trademark symbol. "This has to do with the paper's past," says Elsbeth Hobmeier, the new publication manager and editor-in-chief of the weekly title. In the past, the paper could not take any risks and always had to be considerate of the association members. Hobmeier had previously held various management positions at the Berner Zeitung since 1990, including building up the Tagblatt der Stadt Bern. Christoph Juen, CEO of the publisher Hotellerie Suisse, also speaks of a "profound change in orientation and management". The newspaper sees itself as part of the organization and is part of its communication concept. However, unlike the Hotellerie Suisse association's newsletter, the magazine is not considered its official organ. Consequently, the editors want to maintain their independence. The position of publication manager Hobmeier as the person responsible for both the publishing house and the editorial team is intended to guarantee this. She is also a member of the extended management board to ensure a direct line to corporate decisions.
A considerable amount of strategic effort for a newspaper with a print run of just 18,000 copies, you might think. Apparently, these structural adjustments are necessary so that the editorial team can get down to business with journalistically professionally prepared content. "We are now increasingly taking steps towards becoming a specialist newspaper," says Hobmeier. "Certain topics" are already being tackled pro/con.
For example, Hobmeier wants tourism directors to talk out of the sewing box and discuss their role with each other. She can also imagine the use of artificial fertilizers to prepare the ski slopes on the Lauberhorn, for example. Hotelrevue wants to observe the Swiss tourism landscape in particular with a positive but critical attitude.
In addition, in future, the focus will increasingly be on foreign countries and other hotel concepts, for example. The editorial team has been increased from 1,760 to 2,000 full-time equivalents in order to deal with such matters, so that the new "dolce vita" section in particular, a vessel for lifestyle, gastronomy, wine, wellness, design and architecture, can be covered in all journalistic forms. "dolce vita" is part and parcel of the new concept of Hotelrevue, which is divided into four newspaper sections.

The "aktuell" bundle covers industry news, important news from the tourism regions, people who have something to say and the event of the week. The "fokus" bundle focuses on the topic of the week, while the fourth bundle, the "cahier français", is aimed at the French-speaking population.
The French-language editorial team writes independent articles on the same topics. An additional fifth volume, the "Stellenrevue", printed entirely on salmon-colored newsprint, is considered the largest job market in the industry.
The magazine is read by an average of 40,000 people. These are mainly hoteliers, restaurateurs and tourism managers. With the new concept and the opening up of content, those responsible also want to reach more readers.
It all began 115 years agoThe publishing activities of the Swiss Hotel Association have a long history. The first "Hotel Revue" was published as early as 1892, around ten years after the association was founded. At the end of the century before last, information about the up-and-coming industry was in short supply, making the magazine an important communication tool. With the new Hotelrevue, the association is aiming to become the industry's topic leader and hopes to strengthen the image of the Swiss hotel and tourism industry.
René Worni