Comet and Westside are in a celebratory mood
Under a slogan that embraces everyone and everything, Komet is celebrating the 15th anniversary of the Westside shopping and entertainment center on social media and its own channels, on posters, on in-store screens, and—last but not least—on the tram tracks in the city of Bern.
In 2008, the Westside shopping and experience center designed by New York star architect Daniel Libeskind opened its doors in the west of Bern. Now, 15 years later, it is time to celebrate the anniversary together with as many visitors as possible. The starting signal is given on Friday with an LED countdown, followed by ever new activities, which finally culminate in the anniversary days from October 26 to 29 with their numerous events, which were conceived by the event marketing agency Emotion.Company and implemented in cooperation with Commit It.
A campaign by Komet is already designed to put the greater region in a festive mood. The The campaign motto "We celebrate with... and with you" makes consumers part of the anniversary celebrations. At the same time, this textual style allows the various attractions to be elegantly integrated and the individual subjects to be appropriately illustrated. A golden anniversary logo in Westside's typical frame shape is also intended to lend the whole thing something festive.
All these design elements can be found on the one hand in the various analog and digital media as well as the advertising materials and surfaces in the Westside itself, including huge facade posters. On the other hand, they decorate the anniversary streetcar, also designed by Komet, which runs on various Bernmobil lines and draws the attention of Bern's residents to the Westside anniversary.
Responsible at Westside: Peter Gosteli (Center Manager), Martin Welti (Head of Marketing Communications), Caroline Häuselmann (Deputy Head of Marketing Communications), Maria Stalder, Sandra Steffen (Marketing Communications). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD/Graphics), Timo Brandt (DTP), Corinne Hert (Client Service Director), Claudia Shatri (Senior Consultant). Event Agencies: Marc Zehnder (Emotion.Company), Marc Käser (Commit It).
