Mitlinks mobilized the Ron Orp community

 The new media specialists at Mitlinks have designed a campaign for the SBB label Railaway that combines classic online advertising, viral promotion and an emotional travel experience. The campaign was designed to encourage the Ron Orp community in Zurich and Basel to take short trips with RailAway, starting with a banner campaign in Ron Orp's mail, as Mitlinks announces. The current classic campaign "Discover the southern hemisphere" was advertised. In a second step, Ron Orp called on his readership in his newsletter to take a "joint trip to Ticino". When asked by Werbewoche, Mitlinks confirmed that "twenty to thirty" people" had allowed themselves to be tempted and traveled to Ticino with Ron Orp.