In Romansh: Pam Advertising creates new edition for True Fruits
With the new «Grischunas» bottle label edition, Pam Advertising and True Fruits are honoring Switzerland’s fourth national language by featuring text in Romansh.
Since taking on the mandate, the Pam Advertising agency has already created more than ten bottle text and designed limited editions for the Swiss market for True Fruits. Currently, the bottle text edition "Grischunas" is available. In honor of the fourth Swiss national language, the bottle text is written in Rhaeto-Romanic. Those who do not understand Rhaeto-Romanic can read the text in German thanks to a small (language-neutral) note in the bottle text.
Also recently released in stores was the designed limited edition "Geldvermehrung" ("Money multiplication"), which dealt with the topic of investing and saving money with a visually playful design of a 100 note and with text on the back of the bottle.
Since 2022, PAM has conceived and created the bottle texts and designs for the smoothie manufacturer's smoothies, which are available in Migros and Coop in this country. Meanwhile, PAM has also created editions that have been released in Germany. Other new releases are expected to be available in Swiss stores in the coming months.
Responsible at True Fruits: Nicolas Lecloux (CMO), Fee Surges (International Marketing Director). Responsible at Pam Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction).
