New PR mandate for Photopress
Photopress, a PR agency specializing in media relations, has been awarded the PR contract for Switzerland by the Swedish sports and fashion label Peak Performance.
The PR agency Photopress, which specializes in media relations, has been entrusted with the PR mandate for Switzerland by the Swedish sports and fashion label Peak Performance. Zurich-based Photopress will support Peak Performance in the areas of event, product and brand PR, as detailed in a press release. Peak Performance was founded in 1986 and has undergone considerable development since then. The small label from the Swedish ski resort of Are has grown into a flourishing company with 1,400 sales outlets (165 of which are in Switzerland) and 24 general stores. Peak Performance has found an ideal partner in Photopress, a subsidiary of the Keystone photo agency, whose core competencies are PR for tourism, sport, business and lifestyle.
