Lowe wins budget from Cablecom
Lowe, an agency belonging to the Draftfcb/Lowe Group, has secured a new account: Following an extensive competitive pitch, Cablecom has appointed it as its lead agency for its future brand identity. According to Cablecom’s Head of Communications, Hans-Peter Nehmer, the company had not previously engaged a lead agency. There are no plans for a rebranding.
The Lowe agency, part of the Draftfcb/Lowe Group, has won a new mandate: After an extensive competitive presentation, it was commissioned by Cablecom as lead agency for the future brand identity. It prevailed against two other Swiss agencies. According to Kurt Schmid from Lowe, the agency has already started work. As Cablecom's Head of Communications Hans-Peter Nehmer told Werbewoche, the company has not previously employed a lead agency: "We have worked with various agencies on a project basis". In this sense, therefore, no agency is losing the account. Previous agencies include McCann Erickson, Werbeanstalt and Krieg Schlupp Bürge/Springer & Jacoby. Cablecom intends to continue working with some of the existing agencies on a project basis. At this stage, however, it is not yet possible to say who will continue to receive orders and who will not, explained Nehmer.
Christoph Bürge, Managing Director Consulting at Krieg Schlupp Bürge/Springer & Jacoby, confirmed to Werbewoche that his agency is still working for Cablecom Digital TV and is currently working on a sequel to the campaign launched in early summer.
Hans-Peter Nehmer remains silent on what exactly is planned in cooperation with Lowe: "For strategic reasons, we can't say anything about this at the moment". What is clear, however, is that the company will not undergo a rebranding, as its competitor Sunrise intends to do in October.
The Head of Corporate Communications went on to say that he could not deny that Cablecom was struggling with an image problem. The company is already working on this: "We want to win back trust". In order to improve the image, however, all disciplines of the company must be involved.
Carole Scheidegger
Christoph Bürge, Managing Director Consulting at Krieg Schlupp Bürge/Springer & Jacoby, confirmed to Werbewoche that his agency is still working for Cablecom Digital TV and is currently working on a sequel to the campaign launched in early summer.
Hans-Peter Nehmer remains silent on what exactly is planned in cooperation with Lowe: "For strategic reasons, we can't say anything about this at the moment". What is clear, however, is that the company will not undergo a rebranding, as its competitor Sunrise intends to do in October.
The Head of Corporate Communications went on to say that he could not deny that Cablecom was struggling with an image problem. The company is already working on this: "We want to win back trust". In order to improve the image, however, all disciplines of the company must be involved.
Carole Scheidegger
