60 years of the IAA: How the advertising industry celebrated the anniversary
At the invitation of the International Advertising Association, IAA members and guests gathered on Thursday evening to celebrate the organization’s 60th anniversary. All the highlights and photos from the event.
At the invitation of the International Advertising Association, members and guests of the IAA met on June 15, 2023, to celebrate its 60th anniversary.
More than 130 C-level marketers celebrated at the Wöschi Wollishofen until late in the evening and enjoyed networking with their industry colleagues.
"The IAA Swiss Chapter was founded during the boom time of Swiss advertising. Already 60 years ago, the leading heads of the industry wanted to network. Nationally, as well as internationally. " says Andreas Widmer, President of the IAA Swiss Chapter. "The IAA family is constantly growing and is a relevant network here in Switzerland, as well as globally: a tri-partite with advertisers, media companies and agencies," says Chantal Landis, Managing Director of the IAA Swiss Chapter.
"Our industry has undergone many changes over the last 60 years and has had to adapt to new technologies and trends. The IAA was and is an important global compass for our industry!"adds IAA board member Matthias Kiess, CEO TBWA.
The IAA Swiss Chapter has been representing the interests of its members for 60 years and promotes the exchange of ideas and information in the Swiss market and worldwide, deals with international developments in the marketing and communications industry and regularly organizes events.
