Matter & Gretener heats up Pizza Ristorante
As it did last year, Dr. Oetker has commissioned the advertising agency Matter & Gretener to run a sales promotion campaign for its Ristorante pizzas. The campaign will also feature so-called mailbox posters.
As in the previous year, Dr. Oetker has commissioned the advertising agency Matter & Gretener with a sales promotion campaign for its Ristorante pizzas. The campaign is running in German-speaking and French-speaking Switzerland and includes a competition and a collective promotion. They will be publicized via distribution campaigns, mobile marketing and a cooperation with DVDfly.ch - the largest Swiss online DVD rental company encloses a competition and collection card with each shipment. In addition, Switzerland's first letterbox poster will be used, according to a press release from the agency: this is a flyer with a flap that uses the front of the letterbox as advertising space. It should also be noticed by those who have a stop-advertising sticker. Responsible at Dr. Oetker: Beat Stroo (Head of Marketing & Sales), Joëlle Rütti (Product Manager); at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Franziska Langenbacher (Art Direction), Marcus Gretener, Martina Schörghofer (Consulting); at PostMail (Direct Marketing): Detlef Böhler; at Action (distribution campaigns): Annette Weisskopf, Marco Schlatter; at MySign (mobile marketing): Reto Baumgartner.
