Manu Wüst Promotion coordinates 125th anniversary of VBZ
This week, the Zurich Public Transportation Authority is celebrating its 125th anniversary with a 125-hour spectacle. Part of the festivities, which run from September 5 through 9, is a photo campaign sponsored by APG.
Zurich's public transport company is celebrating its 125th anniversary this week with a 125-hour spectacle. The Manu Wüst promotion agency is responsible for the concept and media work. Part of the festivities, which run from September 5 to 9, is a photo campaign sponsored by APG. At Bellevue, star photographer Alberto Venzago will be taking pictures of passengers and passers-by in a Mirage that has been converted into a photo studio. Some of the portraits selected by Tages-Anzeiger readers will soon adorn the poster sites and rear panels in the streetcars, and in a further campaign, all VBZ supporters will have the opportunity to immortalize their solidarity with public transport on a special kind of greetings card. The messages collected on foils will finally be put together on a special streetcar. Guests of honor such as Transport Minister Moritz Leuenberg, FIFA President Sepp Blatter, footballers from the two city clubs and many other celebrities will also leave their mark on the rolling card.
