Tibits and Schroten focus on passion

The world is in the midst of a new technological revolution. Artificial intelligence is on the rise everywhere. Many jobs will soon no longer exist in their current form. Many, but not all: Tibits will continue to rely on emotional intelligence in the future. Because while a text robot can write a job ad or even a poem or a love letter, only humans can prepare a tasty Arabic casserole with tofu, develop new recipes with passion or serve guests with a smile.

This is dramatized by the current employer brand campaign of the vegan-vegetarian restaurant Tibits, created by the Zurich agency Schroten in close collaboration with Studio Wurst. The three radio spots and four different online and poster sujets show the limits of AI in a humorous way. Because in contrast to Tibits, AI is not the least bit interested in living beings.

"It is important to us to take up a lance for the entire hospitality industry with this campaign," emphasizes Amar Abbas, Head of Marketing at Tibits. "After the difficult times due to the pandemic, we want to recall the values that we and the entire industry embody. What would the restaurant industry be without real people with real passion?"

The spots can be heard on Radio Energy stations starting Monday, as well as seen on social media and at select billboard locations.

Responsible at Tibits: Amar Abbas (Head of Marketing, Member of the Executive Board), Julia Huber (Project Manager Design & Communication), Nicolas Hadorn (Graphic Assistant), Monika Lechner (Deputy Head of Human Resources). Responsible for grist: Adrian Schräder (overall responsibility & text). Responsible at Studio Wurst: Pedro Moosmann (concept & text), Nino Zuberbühler (consulting). Production radio spots: DubDub Studios, Gregor Rosenberger, Sandro Palomba.