Lifted yearbook
Contests The «Yearbook of Advertising» is celebrating its 45th anniversary this year, which is why it’s being published with a new layout and a revamped logo. The visual redesign was handled by the Berlin-based agency Etwas Neues Entsteht.
Competitions This year, the "Jahrbuch der Werbung" will be 45 years old. The publishers have planned something special for the anniversary. A new logo and book layout were developed for this edition. The design was created by the Berlin agency Etwas Neues Entsteht. The agency integrated the competition's main prize, the coveted JdW megaphone, into the new logo for the first time. The closing date for entries to the 2008 Yearbook of Advertising competition is October 12, 2007. The "Yearbook of Advertising" is an industry-specific creative competition and has been held annually by Econ Verlag since 1964. The editors are Helmut Thoma, Willi Schalk and Peter Strahlendorf. As a standard work of the communications industry, the yearbook shows a representative cross-section of the respective advertising year. It looks for the best advertising from Germany, Austria and Switzerland in the areas of print, cinema/TV commercials, multimedia, online advertising, ambient media, events and direct marketing.
