Erdmannpeisker with new campaign for the building technicians
More and more people want to generate their own electricity. Erdmannpeisker shows in a new campaign, including a TV commercial, that building technicians are also getting involved in this.
Electricity production with solar systems is a hot topic. Buildings are becoming increasingly digital and networked, and it is becoming more and more important to produce electricity yourself, not only for cost reasons, but also to protect the climate and reduce dependence on foreign countries. Also in the political context of the upcoming vote on the climate law, sustainable power production methods and solar systems are on everyone's lips.
Consulting, planning and installation of solar systems (photovoltaic as well as solar thermal) is also a core competence of building technicians. This should be made even more aware to the general public. For this reason, the Swiss-Liechtenstein building services association Suissetec is launching an awareness campaign this week, which is intended to draw attention to the fact that building services engineers are the professionals for solar installations.
The nationwide campaign, conceived by Erdmannpeisker, is designed to attract attention in the advertising block with a surprising visual language and to show simply and clearly who is the right contact when it comes to bringing the sun into homeowners' homes. The cross-media campaign will feature a prize draw for a solar energy system worth 25,000 Swiss francs, including advice and installation by the building technology professionals.
The spot will be broadcast on TV, and the campaign will be supplemented with online advertising, ads in selected print media, a branded story and various social media advertising materials.
Responsible at Suissetec: Christian Brogli (Head of Marketing and Communication suissetec), Helena Montag (Project Manager Communication Suissetec). Responsible at Erdmannpeisker: Gabriel Peisker (creative direction), Selina Helbling (consulting), Christina Weisser, Jenny Ziörjen (art direction), Laura Fässler (implementation of advertising materials), sound and image, Andreas Pfiffner (film production and camera), Cyril Gfeller (direction and motion design), Capucine Matti (illustration), Audioflair (sound studio), nono Photography (photos), Mediaschneider Bern (media planning).
