New Delhi is demanded
Campaign: Indian politicians promised land reforms in 2003. However, that promise was never fulfilled. McCann Erickson is supporting the protest with a campaign.
Action
Some Indian politicians made a big election promise in 2003: Land reforms. These politicians were promptly elected to the Indian government. However, the promise was never implemented. "Land for life" is now calling on the government in New Delhi to keep its election promise. The Swiss organization is campaigning for the rights of the landless, untouchables and indigenous people in India - and is calling on the Swiss population to show solidarity with the landless and to take part in a protest march from Bern to Geneva. McCann Erickson is supporting this protest action with a campaign that was launched at the beginning of September.
