From shrew to fool
Vegetarian Politics: Ruf Lanz has repurposed an SVP advertising idea for Hiltl. The well-spiced theme was a hit with the media.
Vegetarian politics Ruf Lanz has used an SVP advertising idea for Hiltl.
Last week, Ruf Lanz surprised viewers with a trenchant advertisement for the vegetarian restaurant Hiltl in Zurich. It featured the now infamous SVP mascot Zottel over a fire on a spit - with the headline: "For once, even we would like to offer a meat menu: Zottel on a spit."
The media enjoyed the well-seasoned subject. For example, 20 Minuten, Tages-Anzeiger, NZZ am Sonntag and numerous online platforms reported extensively and positively on the fate of Zottel. And TeleZüri filmed a report lasting several minutes in which Rolf Hiltl served SVP representative Mauro Tuena a symbolic Zottel on a skewer with a meat substitute. The politician showed humor - and praised both the subject and the cuisine.
Creative Director Markus Ruf comments: "A great example of how you can achieve a lot with a small budget. All you need is an apt idea - and above all a client who plays along."
Andreas Panzeri
Last week, Ruf Lanz surprised viewers with a trenchant advertisement for the vegetarian restaurant Hiltl in Zurich. It featured the now infamous SVP mascot Zottel over a fire on a spit - with the headline: "For once, even we would like to offer a meat menu: Zottel on a spit."
The media enjoyed the well-seasoned subject. For example, 20 Minuten, Tages-Anzeiger, NZZ am Sonntag and numerous online platforms reported extensively and positively on the fate of Zottel. And TeleZüri filmed a report lasting several minutes in which Rolf Hiltl served SVP representative Mauro Tuena a symbolic Zottel on a skewer with a meat substitute. The politician showed humor - and praised both the subject and the cuisine.
Creative Director Markus Ruf comments: "A great example of how you can achieve a lot with a small budget. All you need is an apt idea - and above all a client who plays along."
Andreas Panzeri
