More and more free contacts
Mach Basic 2007-2 A comparison with Mach Basic 2006-2 shows that the paid press is losing contacts, while free titles are gaining. In total, titles in the general, business, special and Sunday press lost 1.129 million contacts, while the daily press gained 769,000.
Mach Basic 2007-2 A comparison with Mach Basic 2006-2 shows that the paid press is losing contacts, while free titles are gaining. 1.129 million contacts were lost by the general, business, special and Sunday press titles, while the daily press gained 769,000. However, the paid daily press lost 186,000 contacts, while the free daily newspapers gained almost one million new readers. As a result, the proportion of free contacts with the daily press has risen to 27.2 percent in German-speaking Switzerland and 33.4 percent in French-speaking Switzerland, although in some markets the Mach Basic 2007-2 figures are already out of date. Following the increase in distribution, the reach of 20 Minuten is now likely to be around 35 percent. And in French-speaking Switzerland, Mach Basic only partially reflects the distribution expansion of Le Matin bleu and 20 minutes to the whole of French-speaking Switzerland. The proportion of free contacts in the daily press is therefore estimated at 39 percent in both language areas. Based on the reported figures, it is clear that Le Matin bleu is the new reach leader in the French-speaking Swiss daily newspaper market with 26%. 20 minutes, on the other hand, is (still) behind the paid Le Matin (23.4%) with 20.3 percent.
Tamedia ahead of RingierThanks to the acquisition of Espace Media Groupe and the newly reported 20 minutes, Tamedia is the leader in the reader market in German-speaking Switzerland for the first time. Axel Springer is now in third place behind the previous leader Ringier due to the takeover of Jean Frey and Ringier's TV program guides. Overall, only three publications made significant gains - one from German-speaking Switzerland and two from French-speaking Switzerland (see table). In contrast, 37 titles lost significant ground - 29 in German and eight in French. In Ticino, no publication showed significant changes compared to the previous year.
In German-speaking Switzerland, Basler Zeitung suffered particularly badly from the success of the free dailies, with a significant drop in reach from 5.1 to 4.5 percent. By contrast, Blick, which had already been written off by many, was able to hold its own and lost very little among young readers. This is in stark contrast to the sold edition of Le Matin, which lost a significant number of readers - above average among young people. In French-speaking Switzerland, 24 Heures also lost ground. The reach of the Vaud regional paper fell from 19.4 to 17.7 percent. Significant losses were also recorded in the Sunday market. The reach of Le Matin Dimanche fell from 43.4 to 40.6 percent and that of SonntagsZeitung from 19.3 to 18.2 percent.
Program press hit hardThe consumer press lost a total of 442,000 readers compared to 2006-2. The program press in German-speaking Switzerland has been hit the hardest, with Tele, TVStar and TVtäglich, the three titles with the highest reach, losing a total of around 150,000 readers. After a loss of 2.1 points, TVtäglich still has a reach of 25.7 percent, Tele (-1.0 points) 14.3 percent and TVStar (-0.7 points) 7.4 percent. With a reach of 9.1 percent, SI Style, which is reported regularly for the first time, comes very close to Glückspost, the group leader of the women's press. After a significant loss of 0.8 percentage points, Ringier's Regenbogenblatt now reaches 9.3% of the population aged 14 and over. In the business press, the discontinuation of Cash and the sale of subscribers to Axel Springer means that practically no value corresponds to reality in German-speaking Switzerland.
Specialty press slumpThe specialty press titles are experiencing a real disaster. No fewer than 26 publications have lost significant readership. A total of 919,000 readers have been lost. The health, automotive, sport, IT and agriculture groups were particularly affected. Youth titles suffered the highest percentage losses.
Ueli Custer
Tamedia ahead of RingierThanks to the acquisition of Espace Media Groupe and the newly reported 20 minutes, Tamedia is the leader in the reader market in German-speaking Switzerland for the first time. Axel Springer is now in third place behind the previous leader Ringier due to the takeover of Jean Frey and Ringier's TV program guides. Overall, only three publications made significant gains - one from German-speaking Switzerland and two from French-speaking Switzerland (see table). In contrast, 37 titles lost significant ground - 29 in German and eight in French. In Ticino, no publication showed significant changes compared to the previous year.
In German-speaking Switzerland, Basler Zeitung suffered particularly badly from the success of the free dailies, with a significant drop in reach from 5.1 to 4.5 percent. By contrast, Blick, which had already been written off by many, was able to hold its own and lost very little among young readers. This is in stark contrast to the sold edition of Le Matin, which lost a significant number of readers - above average among young people. In French-speaking Switzerland, 24 Heures also lost ground. The reach of the Vaud regional paper fell from 19.4 to 17.7 percent. Significant losses were also recorded in the Sunday market. The reach of Le Matin Dimanche fell from 43.4 to 40.6 percent and that of SonntagsZeitung from 19.3 to 18.2 percent.
Program press hit hardThe consumer press lost a total of 442,000 readers compared to 2006-2. The program press in German-speaking Switzerland has been hit the hardest, with Tele, TVStar and TVtäglich, the three titles with the highest reach, losing a total of around 150,000 readers. After a loss of 2.1 points, TVtäglich still has a reach of 25.7 percent, Tele (-1.0 points) 14.3 percent and TVStar (-0.7 points) 7.4 percent. With a reach of 9.1 percent, SI Style, which is reported regularly for the first time, comes very close to Glückspost, the group leader of the women's press. After a significant loss of 0.8 percentage points, Ringier's Regenbogenblatt now reaches 9.3% of the population aged 14 and over. In the business press, the discontinuation of Cash and the sale of subscribers to Axel Springer means that practically no value corresponds to reality in German-speaking Switzerland.
Specialty press slumpThe specialty press titles are experiencing a real disaster. No fewer than 26 publications have lost significant readership. A total of 919,000 readers have been lost. The health, automotive, sport, IT and agriculture groups were particularly affected. Youth titles suffered the highest percentage losses.
Ueli Custer
