Ticino Turismo links campaign with Spotify playlists
The spring campaign for Ticino Turismo will be further emotionally charged in its second phase and will now also offer a Ticino experience for the ears - via various playlists on Spotify.
At the end of March, the agency published the Pantone colors of the Ticino spring. These colors were again determined with the help of an AI from thousands of photos on Instagram. Now the campaign goes into the next round with new implementations.
For a total of 8 colors, musical styles were defined that match the characteristics of the 8 location colors and are filled with content on Spotify. For example, you can stroll through Morcote with the Classical Bouquet playlist featuring Vivaldi, create a refreshing mood in the Verzasca Valley with the "In Flow" playlist, or get into the vacation mood on the train ride from Zurich to Lugano with the "Ticino and friends" playlist. The individual playlists are currently being promoted in digital and social media as well as via other advertising media with various subjects.
QR codes lead to the playlists
QR codes that lead to the respective playlists will be placed throughout Ticino in the coming weeks and months. For example, on boats sailing on Lake Maggiore, so that you can listen to the Brissago Blue playlist during the boat trip. Or on benches in the Valle di Muggio, so that after resting you can hike with the "Unplugged" playlist in your ears.
The campaign was also further developed on posters with the aim of giving the colors even more space and impact. For example, the F12 spots at highly frequented locations are currently only used with one color. In pedestrian zones, the 3-color combination continues to be used, conveying the message of the colorful, versatile Ticino.
In addition, two new films for Morcote Wisteria Purple and Ritom Lake Emerald will complement the ongoing campaign on social media and as online video ads. Also an interactive Landing page there is.
Responsible at Ticino Turismo: Manuela Nicoletti, Director of Marketing. Responsible at Zimmermann Communications: Creative Direction: Christoff Strukamp; Digital Art Direction: Sonja Zimmerli; Text: Christoff Strukamp; Consulting & Project Management: Florian Bieniek; Overall Responsibility, Strategy and Media: Rolf Zimmermann. Film production: Truecolorfilms, Lugano, Producer Alvaro Vogel.
