SFLB stays very local for Tagi 120
The Spielmann/Felser/Leo Burnett agency has designed a poster campaign for the *Tages-Anzeiger* featuring 120 locally tailored designs. With these one-of-a-kind posters, each featuring text tailored to its specific surroundings, the *Tagi* demonstrates that events and trends can also have an impact on the immediate local area.
The agency Spielmann/Felser/Leo Burnett has designed a poster campaign for the Tages-Anzeiger with 120 locally focused subjects. With the unique posters, each of which was designed to fit the respective environment, the Tages-Anzeiger shows that events and trends can also have an impact on the immediate surroundings. Or, conversely, that very local events can have a major impact. The posters pose questions - the answers can be found by those who stay tuned and regularly read the Tages-Anzeiger, according to a press release from SFLB. Each of the 120 subjects was created specifically for the immediate surroundings. For example, in front of an Italian restaurant, the question is asked: "What if wheat prices continue to rise? Will there no longer be spaghetti for 12 francs here at Delfino?" Sender: Stay tuned - Tages-Anzeiger. Or next to a kiosk in Zurich: "What if more Germans come to Zurich? Will this kiosk then sell curry sausages?"
For the poster campaign, the creative team from the Tagi agency Spillmann/Felser/Leo Burnett visited all the poster sites on site, took notes of the surroundings and later wrote a headline for each of the 120 poster sites that incorporates the surroundings. For example, one poster in Uster, which stands on a piece of grass, reads: "What if soft drugs become legal? Will other weed be planted down here?" Or on Badenerstrasse next to a shoe store that sells the currently popular Crocs sandals: "What if Crocs become even more popular? Will Schuladen Piedo then move to Bahnhofstrasse?".
The posters will remain on display until October 24. A selection of the 120 unique posters can be viewed online at
http://flickr.com/photos/13147480@N02/sets/72157602001100786/show/
Responsible at Tamedia:
Rolf Bollmann (Head of Newspapers Zurich), Dominique von Albertini (Head of Reader Market), Cyril Hänggi (Assistant Reader Market); responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Peter Brönnimann (CD), Diana Rossi, Maren Beck, Katja Puccio, Cyril Wirz, Martin Arnold, Martin Spillmann, Patrick Suter, Peter Brönnimann (texts) Simone Saner, Andy Stäheli (consulting). Media: Bemberg, Gedenk, Media.
For the poster campaign, the creative team from the Tagi agency Spillmann/Felser/Leo Burnett visited all the poster sites on site, took notes of the surroundings and later wrote a headline for each of the 120 poster sites that incorporates the surroundings. For example, one poster in Uster, which stands on a piece of grass, reads: "What if soft drugs become legal? Will other weed be planted down here?" Or on Badenerstrasse next to a shoe store that sells the currently popular Crocs sandals: "What if Crocs become even more popular? Will Schuladen Piedo then move to Bahnhofstrasse?".
The posters will remain on display until October 24. A selection of the 120 unique posters can be viewed online at
http://flickr.com/photos/13147480@N02/sets/72157602001100786/show/
Responsible at Tamedia:
Rolf Bollmann (Head of Newspapers Zurich), Dominique von Albertini (Head of Reader Market), Cyril Hänggi (Assistant Reader Market); responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Peter Brönnimann (CD), Diana Rossi, Maren Beck, Katja Puccio, Cyril Wirz, Martin Arnold, Martin Spillmann, Patrick Suter, Peter Brönnimann (texts) Simone Saner, Andy Stäheli (consulting). Media: Bemberg, Gedenk, Media.
