"Nearly 90 percent of advertising is not actively noticed"

Media planning isn't just about reach—it's also about capturing consumers' attention. What do consumers even notice these days? A conversation with Havas data scientist Dr. Laura Graf as part of Screenforce Day 2023.

Mark Baer - 17 May 2023

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"Nearly 90 percent of advertising is not actively noticed"

Media planning isn't just about reach—it's also about capturing consumers' attention. What do consumers even notice these days? A conversation with Havas data scientist Dr. Laura Graf as part of Screenforce Day 2023.

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