"I'm pART of it": WSU initiates two task forces for Art Basel.
Every year, Art Basel brings thousands of art enthusiasts from all over the world to Basel. To ensure that Basel remains an attractive destination during Art Basel in the future, the Department of Economic, Social, and Environmental Affairs (WSU) has launched two task forces.
In order to keep Art Basel at the Basel location in the long term and to strengthen the partnership, all possible measures must be taken, those responsible wrote in a statement on Monday.
To this end, the Tourism Taskforce, headed by Basel Tourism, and the Culture Taskforce, headed by the Culture Department in the Presidential Department, are to develop concrete measures in the areas of gastronomy, the hotel industry and culture.
With a joint commitment by large sections of the hotel and gastronomy industry against price excesses and for more hospitality, the "I'm part of it" initiative supported by all stakeholders will be launched in 2023. The common goal is to make Art Basel more visible, perceptible and tangible throughout the city with this comprehensive initiative to strengthen the welcoming culture.
Visible and tangible welcome culture
Various measures have been worked out in the two task forces, which are intended to make Art Basel more visible and tangible.
In addition to the launch of the "I'm part of it" communication campaign, flagging along the main axes and visibility on public transport will be increased. In addition, new welcome and information desks will be set up at EuroAirport and at the train stations. Furthermore, Art Basel and Basel Tourismus are planning a Rhine swimming event, and a newly launched cross-restaurant reservation platform will enable Art guests and locals alike to enjoy an uncomplicated gastronomic experience.
