TikTok publishes its own bestseller list for books
TikTok plans to publish its own monthly bestseller list for books in collaboration with the market research firm Media Control. Among other things, the video platform hopes to inspire young people to pick up a book again.
Posts on the topic have high click numbers, said Tobias Henning, General Manager TikTok Germany and Central East Europe. The new "BookTok" bestseller list is intended to show the positive influence of the platform on the book trade.
Under the hashtag "BookTok", everything to do with books is shared via TikTok. This includes book recommendations or book reviews, but also instructions for the perfectly organized bookshelf.
The "BookTok" list is intended to present the 20 most successful book titles hotly debated in the "BookTok" community each month and is based on surveys by Media Control and analyses by TikTok. The first "BookTok" bestseller list was presented on Friday during the Leipzig Book Fair. In first place was "The Midnight Library" by Matt Haig. (SDA)
