Scotti says "Ladies only" for Alfa Romeo

 Alfa Romeo commissioned the Zurich agency Scotti to bring its lifestyle brand closer to women. Scotti developed a life event concept: this fall, the Ladies Styling Apéro, hosted by Luisa Rossi, will be held for women only. Supported by the Italian label MaxMara, she presents styling tricks, basics for every wardrobe, tips on fashion, make-up and hairstyles and provides insights into the trends of the coming season. The styling road show will travel to 20 Alfa Romeo showrooms throughout Switzerland from September 24 to November 6, 2007. The tour will be promoted through advertisements in the press, dealer advertisements, mailings and posters. Responsible at Fiat Group Automobiles Switzerland SA:
Maurizio Melzi (Head of Marketing), Maria Curto (Head of Advertising); responsible at Scotti: Nina Scotti (overall responsibility), Ivan Scotti (CD), Michel Hitz (AD), Florian Schumacher (graphics), Mathias Zimmermann (text); Media: Josi Bauer (Starcom Adplus)