Goldbach Crossmedia Award: Nominees have been determined
This year, nine campaigns made it onto the shortlist for the Goldbach Crossmedia Award. The nominees include some well-known campaigns, but also a few surprises.
The Goldbach Crossmedia Award has been honoring groundbreaking, cross-media and nationwide campaigns since 2005. At the jury meeting on April 12, 2023, all submissions were analyzed by various media experts and nominations were made for the shortlist.
Particular attention was paid to intelligent networking, cross-media strategy and the degree of innovation of a campaign; in addition, the creative central idea and media-appropriate implementation were also taken into account.
In the end, the following 9 cases convinced the jury and made it onto the Goldbach Crossmedia Award shortlist (in alphabetical order):
- #ChangeTheGame: Initiative for Equal Opportunities / Credit Suisse / thjnk Zurich & MediaCom
- Balitea Rapper Iced Tea and Song / Digitec Galaxus
- Hornbach - Letter theft / Hornbach Baumarkt / Mediaplus Suisse
- Migros Beer / Federation of Migros Cooperatives / Wirz Group
- SBB: Because sometimes life needs more time / SBB / Farner Consulting
- SOS Children's Villages Campaign "Ex-Children" / Foundation SOS Children's Villages Switzerland / Rod Kommunikation
- Swisscom #pistenfarbe / Swisscom / Andy Lusti, Mc Queen Films & Mediaschneider
- Swisscom blue / Swisscom / brinkertlück, GSP Get Some Popcorn, Jeff Zurich & Mediaschneider
- Zweifel YOURZ / Zweifel Pomy-Chips / Jung von Matt LIMMAT
The following projects have been nominated for the Replay Ads Award - the additional award introduced this year to recognize the most innovative implementations of the new TV advertising formats (in alphabetical order):
- Agrola Powercard / Agrola / Swiss Digital Agency
- Work where others go on vacation / Grindelwald Tourism / ipeak
- BMW iX1 / BMW (Switzerland) / Serviceplan Suisse & dentsu Media
- BRACK.CH - Delivers entertaining breaks / BRACK.CH / Mediaschneider
- Clyde Winter Campaign 22/23 / Clyde Mobility
- Garden Furniture 2023 / Hunn Garden Furniture Ltd.
- Never give up. Ensure survival. / Committee for UNICEF Switzerland and Liechtenstein
- Skoda Octavia Promo / AMAG Import / DD COM
- Sympany Pause Ads / Sympany Insurance / OSW & Jung von Matt
The winning campaigns will be selected on May 10, 2023, as part of the Best of Swiss Web Award Night at the Zurich event location "The Hall".
