Swiss Brand Congress: current challenges in brand management
On June 14, Switzerland’s premier industry gathering for brand decision-makers will bring brand expertise and a 23-hour program to the stage of the Dolder Grand in Zurich. «Brand Management in the Face of Challenges» is this year’s theme for the Swiss Brand Congress.
Brands are more than just a lettering or a logo. They embody an entire identity and are thus an important component of corporate success. The Swiss Brand Congress 2023 is dedicated to the current challenges in brand management. The demands on brands have changed.
Topics such as how to deal with new trends like veganism and sustainable consumption, the climate suitability of brands, or how to make the shift from a linear consumer journey to an omnichannel journey will be discussed. With keynote speeches from 75 speakers in twelve forums, the congress will provide ideas for successful brand management.
Sizes of the brand world
At this year's Brand Congress, international big names from the world of brands will be giving presentations. Prof. Dr. Tomczak from the University of St.Gallen will introduce the topic with his lecture "Disruption of Brand Management! Godo Röben, former managing director of Rügenwalder Mühle, will talk about the transformation from meat processor back to brand and how to make it climate-compatible. Sarah Manseck from Henkel Consumer Brands will talk about channel diversity as a gamechanger and how to reach customers at the right touchpoint and with the right message.
Representatives of brands such as IWC, Coop, Google, Bayer, Siemens, Hilti, Twint, SBB, Rivella, among others, will speak about strategies, brand management and new technologies. "We are happy to have gained Swiss Post as a Presenting Partner from this year on and with its complementary support to further develop the Brand Congress in an inspiring way", says Stephan Feige, organizer and managing director of Htp St.Gallen.
23 hours program
The latest trends will be discussed on two main stages. The organizers will have a "Tech & Digital Stage" ready for this purpose, where the spotlight will be shone on topics relating to marketing automation, marketing and advertising technology with special forums and top speakers. On the "Strategy Stage", brand management in channel diversity, positioning, disruption in brand management and new payment models will be discussed.
The Swiss Brand Congress is the industry meeting place for brand decision-makers, service providers and media representatives. It is organized by ESB Marketing Netzwerk together with Htp St.Gallen and the University of St.Gallen. Registration is on Brands-congress.ch possible.
