Jung von Matt/Limmat installs paparazzo poster for SI Style
Have you ever been "flashed" by a poster? With the SI-Style poster by Jung von Matt/Limmat, that could happen to you.
Jung von Matt/Limmat has created a kind of paparazzo poster to not only interest potential customers of SI Style magazine in the magazine, but also to answer the question of whether they might have star potential. This flashes every passer-by (but also every passer-by) via a motion detector. The passers-by thus made aware then look directly into the lens of a camera with a flash and know intuitively (or was it written on the poster?) that they too have what it takes to be a starlet. The poster, first used at a street casting on Zurich's Bahnhofstrasse in mid-September, will also be used in future at events with an SI Style presence.
Responsible at SI Style:
Urs Heller (Publishing Director Schweizer Illustrierte/Editor-in-Chief SI Style), Stéphanie Joly (Product Manager SI Style), Franziska Schmid (Head of Advertising Ringier Magazines) Responsible at Jung von Matt/Limmat:
Alexander Jaggy (creative direction), Thomas Ammann (text), David Hanselmann (art direction), Florian Fröhlich (graphics), Martin Samsel, Dennis Busch (consulting), frontwork (poster technology).
