Last but not least: Television for the fall of life
Last week, Swiss television showed "Entscheidung 07: Die Jungdebatte". A program in which one hundred young guests discussed politics. SF editor-in-chief Ueli Haldimann judged the program, which was watched by 187,000 people and achieved a 22.5 percent market share, to be a complete success.
Last week, Swiss television showed "Entscheidung 07: Die Jungdebatte". A program in which one hundred young guests discussed politics. SF editor-in-chief Ueli Haldimann rated the program, which was watched by 187,000 people and achieved a market share of 22.5 percent, as a complete success. What Haldimann must have overlooked was the average age of the viewers as determined by Mediapulse. At 57.5 years, this was roughly the same as for the Tagesschau. Apparently, it was mainly people who wanted to know what young people think who were glued to the screen. Everyone else was watching the Champions League on the sister channel and thinking: When will a goal finally be scored here?
Dominik Kaiser, head of the Swiss TV station 3+, who said at the publishers' congress in Lucerne that young people are primarily interested in entertainment, claims to have recognized young people's disenchantment with politics. Perhaps that's why the two pundits Ackeret and Blocher now have their own TV show.
Dominik Kaiser, head of the Swiss TV station 3+, who said at the publishers' congress in Lucerne that young people are primarily interested in entertainment, claims to have recognized young people's disenchantment with politics. Perhaps that's why the two pundits Ackeret and Blocher now have their own TV show.
