SFLB: Butter focuses on naturalness with Fiona and Renzo

Spillmann/Felser/Leo Burnett recently secured the butter account and is now focusing a campaign on how natural butter is in contrast to competing plant-based products. According to a press release, butter is a purely natural product made exclusively from milk. This is in stark contrast to so-called vegetable spreadable fats. These are produced industrially in numerous steps and contain additives. The SFLB campaign prints each feature two people who remind us that you are what you eat. For example, the former Mister Switzerland Renzo Blumenthal confesses on a sign: "I eat butter." Next to him is a bodybuilder marinated in tanning cream. His sign reads: "Not me." The headline resolves with the sentence "Any questions?" and refers to the Butter.ch website. The claim underlines the message once again: "Butter. Everything else is not natural."
On the posters and advertisements that are replacing the subjects with the butter woman Sarina Arnold, Fiona Hefti, among others, has come out as a butter lover. They can now be seen throughout Switzerland.
Responsible for butter:
Charlotte Hofstetter (Head of Advertising and Media at SMP), Daniela Schmutz (Project Manager); responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (CD), Barbara Hutter (Text), Tabea Guhl (AD), Karin Estermann (Graphics), Regine Hubler, Pam Hügli (Consulting), Bettina Sorg (Art Buying). Photographer: Lozza.