Excuses no longer apply

 
Environmental protection Spinas Gemperle campaigns with WWF for climate change in our heads. 
Global warming is a reality and is caused by us humans. According to surveys in various European countries, around 80 percent of people think so today. But when it comes to making our own behavior climate-friendly, an all-too-human reflex often comes to the fore. And it sounds something like this: "I'd do something for the climate in a heartbeat. But..."
This is where the WWF's current climate campaign comes in - the time for excuses is now over. Because this message is much more likely to reach people's minds if it is communicated with a wink instead of a warning finger, those who really can't do anything for climate protection have their say: the poster, the advertisement, the TV, the movie screen. All of them would immediately do something for the climate. But they are not human. In the cinema, this is shown imaginatively with the white screen that transforms into a talking mouth.
Everyone can save energyWith Spinas Gemperle's holistically integrated campaign, the WWF is focusing on raising awareness for climate-friendly politicians in the upcoming elections in addition to communicating personal energy-saving options by switching off stand-by or buying energy-efficient appliances.
The WWF also raises funds for its international climate protection projects with the annual ZEWO collection in mid-October. One example is the fight against immense slash-and-burn agriculture in the tropics, which accounts for around a fifth of climate-damaging greenhouse gases.
The campaign can be seen as posters, TV commercials, cinema spots, advertisements, internet banners, radio spots, mailings, litter and balloons. The campaign is also supported by the members of the WWF Climate Group, which includes Coop and Migros as well as Ikea, Swisscom and ZKB.
Andreas Panzeri