Study: Online videos on a par with TV commercials
Online video advertising is effective and even comes close to matching the impact of TV commercials. This is according to a study by the Internet company Yahoo, which compared the effectiveness of online video streams with TV commercials and other forms of online advertising.
Video advertising on the Internet is effective and even comes close to the advertising impact of TV commercials. This is the result of a study by the internet company Yahoo, which compared the effectiveness of online video streams with TV commercials and other forms of online advertising. The study used various methods: In addition to classic campaign tracking, the gaze paths of the test subjects were also recorded in studio tests. The result: in the tests, the test subjects perceived both the TV commercial within a normal TV program and a video stream on a Yahoo website at 100 percent. The activation performance was 50 percent for television and 54 percent for online.
Yahoo's Sales Director, Heiko Genzlinger, emphasizes the advantages of online video advertising: "In contrast to a television commercial, a video stream on the Internet can be delivered to your own target group without wastage. Further advantages are the opportunities for interaction and a certain exclusivity, as there is usually only one online video at a time, the Sales Director continues.
Yahoo's Sales Director, Heiko Genzlinger, emphasizes the advantages of online video advertising: "In contrast to a television commercial, a video stream on the Internet can be delivered to your own target group without wastage. Further advantages are the opportunities for interaction and a certain exclusivity, as there is usually only one online video at a time, the Sales Director continues.
