Text Academy Foundation launches courses for AI writers
How will artificial intelligence transform the communications industry? One thing is certain: the demand for professionals with AI skills is growing rapidly. That’s why the Text Akademie Foundation is launching a multi-level training program this spring, featuring a basic course, a diploma program, and a CAS program for AI writers and AI prompters. The CAS program is offered in partnership with HWZ, the Zurich University of Applied Sciences.
In the creative industry, artificial intelligence has already established itself in daily work. With ChatGPT and text-to-image generators like Midjourney, ideas for campaigns can be developed at lightning speed. The same applies to text and graphic drafts. Provided that the text and graphic robots are well pre-programmed - or in other words "trained" - by the AI prompters.
New job profiles
Well-trained generalists such as digital publishers or specialized copywriters, editors and authors will still be needed in the future. However, professions that supplement their traditional profile with expertise in artificial intelligence will have a secure future: For example, by a copywriter additionally training to become an AI copywriter or an AI prompter or "prompt creative director.
What are prompters?
The job of the "prompters" is like a translation between man and machine. Prompters are to train text robots such as ChatGPT so that they can quickly deliver high-quality AI content to digital publishers, copywriters and editors in response to their requests. Content that can be quickly processed into a finished text or an appealing graphic design.
Linguistics and computer science
The study leaders are linguistics professor Dr. Ivo Hajnal and Christian Reiter, computer scientist ETH and entrepreneur. The Text Academy Foundation assumes that the rapid development of AI can neither be ignored nor stopped. That is why the foundation - in the area of tension between euphoria and skepticism - wants to convey in a factual and practical way what is currently possible with AI and how it can be used profitably for copywriters, authors and editors or in robo-journalism - taking into account the limits and dangers.
