World Cup special: The Dutch version of the South African World Cup fan article
The upcoming World Cup is not just a sporting event, but also a marketing event. In the coming weeks, we’ll be featuring various soccer movies and commercials in our «World Cup Special» to get you in the mood for the spectacle.
The sporting goods manufacturer Nike kicked things off:
World Cup special: Global Nike campaign launched
We continue with a Heineken commercial that alludes to the special fan hats in South America. Heineiken reinvents tradition in the commercial. According to Heineken, the first hat was created to protect against flying beer bottles. It was called the Makaraba:
In a second step, Heineken is putting another film online for its own advertising campaign: The German answer to the Pletterpet:
World Cup special: Global Nike campaign launched
We continue with a Heineken commercial that alludes to the special fan hats in South America. Heineiken reinvents tradition in the commercial. According to Heineken, the first hat was created to protect against flying beer bottles. It was called the Makaraba:
In a second step, Heineken is putting another film online for its own advertising campaign: The German answer to the Pletterpet:
