Walker drops crowds of people to the ground for Greenpeace
«Wissen Sie, in welcher Zone Sie leben?» Mit einer laufenden Plakate-Kampagne von Walker, informiert Greenpeace über einen praktisch unbekannten Zonenplan, die vorgesehenen Störfallszenarien und weitere Fakten zur Kernenergie.
The Greenpeace campaign started with various actions in Switzerland. The highlight was an action at Bellevue. At 12:15 sharp, around 120 people suddenly fell to the ground. The campaign was broken up in a second phase on Tuesday with a commercial by feature film director Alain Gsponer. In collaboration with the Walker advertising agency, the director of Martin Suter's "Lila, lila" documents the events of the last 24 hours in an emotionally impressive way.
With this awareness-raising campaign, Greenpeace wants to remind people that nuclear energy is not the clean and safe option for future power supply that the energy companies are trying to portray it as. As a further dimension of the campaign, a "zone pass" tailored to the respective place of residence was sent simultaneously to 2,000 national and cantonal politicians and 140,000 Greenpeace members.
Responsible at Greenpeace: Urs Wittwer (Campaign Manager), Kaspar Schuler (Managing Director), Simone
Silbereisen (Marketing), Sibylle Zollinger (Media Officer). Responsible at Walker: Pius Walker (CD), Martin Arnold (text), Stefanie Huber (AD), Rahel Witschi, (graphics), Cornelia Nünlist (consulting). Film: Pumpkin Film & Cobblestone, Caro Büchel & Pieter Lony (Producer), Alain Gsponer (Director), Manuel Mack (DP), Alex Kut (Editor), Malte Hagemeister (Music).
With this awareness-raising campaign, Greenpeace wants to remind people that nuclear energy is not the clean and safe option for future power supply that the energy companies are trying to portray it as. As a further dimension of the campaign, a "zone pass" tailored to the respective place of residence was sent simultaneously to 2,000 national and cantonal politicians and 140,000 Greenpeace members.
Responsible at Greenpeace: Urs Wittwer (Campaign Manager), Kaspar Schuler (Managing Director), Simone
Silbereisen (Marketing), Sibylle Zollinger (Media Officer). Responsible at Walker: Pius Walker (CD), Martin Arnold (text), Stefanie Huber (AD), Rahel Witschi, (graphics), Cornelia Nünlist (consulting). Film: Pumpkin Film & Cobblestone, Caro Büchel & Pieter Lony (Producer), Alain Gsponer (Director), Manuel Mack (DP), Alex Kut (Editor), Malte Hagemeister (Music).
