Guerrilla campaign by Ruf Lanz turns fountains into cooking pots

The Ruf Lanz agency has prepared a guerrilla campaign for Hiltl with a big ladle. The vegetarian restaurant in Zurich has come up with a new specialty: In the Hiltl cooking studio, groups of 15 to 20 people can cook for themselves in a relaxed atmosphere, accompanied by the Hiltl chefs. Afterwards, you can enjoy the meal together and invite friends to join you. Ruf Lanz is promoting this offer with a guerrilla campaign to get Zurich cooking: Oversized cooking ladles have been placed in numerous fountains, so that the fountains suddenly look like woks, bowls or soup bowls. The clouds of steam come from dry ice cream. A sticker informs the puzzled passers-by: "Zurich is cooking. At the Hiltl cooking studio. www.hiltl.ch".
Responsible at Hiltl House:
Rolf Hiltl. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann (Art Direction), Torsten Maas (Text), Michèle Leibacher, Gian-Marco Juon (Consulting).