The Goodwins set Stromer pedelecs in scene
The Berlin agency and the Swiss manufacturer of e-bikes are launching a spring campaign that will be played out in five European countries.
Copenhagen is leading the way, and many European cities want to follow suit and rely on bicycles. The Swiss company Stromer has developed its speed pedelecs (e-bikes with pedal assistance up to 45 km/h) for more riding pleasure, efficiency and quality of life. With its bikes, the Swiss company Stromer has hit the nerve of the times and is already the market leader in 13 countries.
The new campaign by Berlin agency The Goodwins positions Stromer Bikes as a gamechanger, as the new claim "Here to change" conveys. Stromer is designed to change the way people start their day, the way they get to work and home, and traffic in general - and to give customers the feeling that they are committed to protecting the environment.
The campaign is dynamic and active, its imagery symbolizes joy and encourages people to use a Stromer e-bike for their daily commute. The color scheme is striking, the visual language promises joy in riding and technology. The humorous, English-language lines - such as "Longing for monday mornings," "Your new car is a bike" or "Sorry, I'm early. I missed the traffic jam" - convey the idea of change.
From mid-March to the end of May, the integrated spring campaign will be played out in digital channels, print, and out-of-home media. The campaign will be accompanied by B2B measures to raise awareness of the Stromer brand among HR departments and fleet managers. The campaign launches today in Stromer's home country of Switzerland and will soon be seen in other countries.
Responsible at myStromer AG: Yildiz De Leeuw (Digital Marketing Manager / Campaigning), Fabienne Gilliéron (Communication Manager) and Marco Schneider (Head of Marketing).
