TBS Identity promotes Lucerne's theater
To kick off the season, the Zurich-based agency TBS Identity is launching a subscription campaign for the Lucerne Theater—and in the process, is promoting its client.
The Zurich agency TBS Identity launched a subscription campaign for the Lucerne Theater at the start of the season. The campaign started with a banner stretched across the façade of the Lucerne Theaterhaus offering the building for sale. According to a press release issued on Tuesday, the intention was to reinforce this small provocation with a similar advertisement in the real estate supplement of the Luzerner Zeitung. The subsequent poster series, on the other hand, is intended to focus more on the product: theater as a place of emotions, intense moments and entertaining reflection.
Responsible Lucerne Theater: Dominique Mentha (Director), Judith Bachmann (Head of Public Relations and Media). Responsible agency:
Michael Schädelin (consulting/text), Daniel Leber (CD), Kathrin Sommer (project management), Nadia Ermert (polygraphy).
