Möbel Pfister: First living room on wheels in Bern

 To mark its 125th anniversary, the Swiss furniture store Pfister is arriving in Bern on rails: with a rolling living room. The Pfister streetcar will be running from October 3, 2007 to January 31, 2008 on line 9 of the Bernmobil public transport company. During this period, commuters, tourists and other interested parties can travel the route between Wabern and Bern railroad station in a living room with armchairs, floor lamps, parquet flooring and curtains. This gives the advertising slogan "I am also a living room" its true meaning, according to a statement from the furniture store, and with its presence in Bern, Pfister also wants to make a strong statement for Switzerland as a business location. Over 50 percent of the Pfister range is produced in Switzerland, the press release explains. In addition, the company's presence on public transport is intended to convey Pfister's environmental awareness, which has resulted, for example, in the shift of transport traffic from road to rail.
The comfortably furnished streetcar trailer will serve route 9 between Wabern and Bern station (from December 9 to Guisanplatz) on weekdays from 8 a.m. to around 8 p.m. and will draw passengers' attention to the company's anniversary with occasional surprises.