Landmarks must pass through the bottom

 
Roaming Publicis has created a "worth seeing" campaign for Swisscom Mobile. 
Switzerland lives an island existence in various respects. However, to prevent us from becoming a roaming island in the middle of Europe, Swisscom Mobile has massively reduced its prices as of September 22 if its customers also want to make calls abroad. "The new tariffs, some of which are more than 50 percent cheaper, are even below the upper price limit of the EU regulation," says Dierk Schehrer at Swisscom Mobile, who asked Publicis to communicate this good news quickly and loudly. The result was a print and poster campaign that really stands out. CD Philipp Skrabal and AD Denis Schwarz showed no false respect even for the most important European landmarks, mercilessly pounding them into the ground. Thanks to Felix Schregenberger's image editing, countless travel guides now have to be reissued, because truly new landmarks have been created here - with an artfully reduced Big Ben, a badly compressed Arc de Triomphe, a lowered Brandenburg Gate and a shrunken Leaning Tower of Pisa. In Rome, none of the sights have been alienated, because roaming has nothing to do with Rome, but means "wandering, roaming, roaming around" - which you have to do very often when using your cell phone.
Andreas Panzeri