A brain that comes along on four wheels

 
Smart Jung von Matt/Limmat has designed a new fall campaign for the little environmentalist. 
The new Smart is still the most intelligent way to drive. It consumes the least fuel, has the lowest CO2 values and, thanks to its dimensions, congests the roads less. "Unfortunately, far too many road users still drive around with body parts other than their heads," say Alexander Jaggy and Michael Rottmann. In their approach to Smart advertising, the two CD at Jung von Matt see that the time has come to make a change. Time to bring more brains into the traffic. "Open Your Mind" is the claim under the logo of the intelligent car, and the fall campaign implements precisely this idea. Not only does a Smart car have the exact shape of a human brain, but with its unrivaled values it is also the only car that can claim to be the most intelligent part of the body.
In the main medium of TV, a brain model is described and assembled in a virtual space. Finally, it is completed by being placed on four wheels. The TV appearance is complemented by print, where the subjects communicate according to the same basic scheme. AD is David Hanselmann. The 3D design was created by Sebastzian Harms and Luca Tomasi. An important element of the commercial is the music by Great Garbo. This sound was realized by Jingle-Jungle.
Andreas Panzeri