Data protection: New whitepaper on the nDSG
What Swiss companies need to consider in order to turn data into a competitive advantage rather than a risk has been summarized by Colombus Consulting together with Brandit in a new whitepaper.
The new Data Protection Act DSG (nDSG) comes into force on September 1, 2023, more than five years after its European counterpart, the General Data Protection Regulation DSGVO. This new regulation brings challenges and opportunities for Swiss companies: While marketing and sales come first and juggle the largest amounts of personal data of prospects and customers, HR departments with their employee data are also affected.
Aside from compliance, data is both a big challenge and an opportunity for companies to differentiate themselves from the competition. It enables them to develop new use cases and be more agile in managing activities and performance. If companies master the entire chain from collection to use of data, they have the opportunity to create value here.
If you don't address the issue of data privacy properly, you risk your reputation. This is because the likelihood of complaints and sanctions going public is high and can seriously damage the company's image. The five-year history of the GDPR has shown a significant increase in complaints and sanctions as consumers have become aware of the challenges associated with the use of their personal data.
New whitepaper
The most important points that Swiss companies need to consider in order to turn data into a competitive advantage rather than a risk have been summarized by Colombus Consulting in collaboration with Brandit in a new whitepaper.
