Wunderman with Caribbean flair for Chesterfield cigarillos

The cigarette manufacturer Chesterfield is launching cigarillos on the market that are handmade in the Dominican Republic. The Wunderman Zurich agency has developed a campaign for the launch that emphasizes this fact and features a strong visual language. According to a press release, the image by photographer Steven Meisel expresses the uncompromising attitude, rebellion and intensity of life that is so characteristic of the Chesterfield connoisseurs. The colors and scenery are intended to accentuate the Caribbean origin of the cigarillos. Wunderman has developed posters, advertisements, mailings, folders, POS activities and promotions for the integrated above- and below-the-line campaign for Chesterfield cigarillos, which are being used with immediate effect. Responsible at Chesterfield:
Caroline Jelski (Brand Manager), Richard Williams (Brand Executive). Responsible at Wunderman Zurich: Sylvia Kohler (Consultant), Roger Rüegger (Creative Director), Claudia Arsuffi (Art Director), Franziska Imhof and Ivan Madeo (Text).