Advico Young & Rubicam : Leica radio spots for discerning photographers

Leica cameras have always stood for the best image quality, according to a statement from the agency. Photographers who use them don't just snap a few pictures, but look closely to compose interesting images. The new image radio spots from Advico Young & Rubicam are aimed at photographers with such a discerning attitude. In the spots, photographs are described with particular accuracy, from their composition down to the smallest details, only to then state quite naturally that such rich images are only possible with a Leica camera.
> Spot 1
> Spot 2
> Spot 3
Responsible at Leica: Oliver Bachmann (Head of Marketing & Sales). Responsible at Advico Young & Rubicam: Markus Gut (overall responsibility), Philipp Skrabal, Christian Bobst (CD), Lukas Wietlisbach (AD), Andi Portmann (text), Sandro Breu (consulting).