Targetmedia takes over WPS-RCM
As part of the succession plan, WPS-RCM, a full-service agency specializing in retail advertising, was sold by its sole shareholder to Rheinfeld-based Targetmedia. The business is to continue operating with the same strategic focus.
Rheinfelden-based Targetmedia is taking over WPS-RCM from Dietikon as of October 1. The latter is a full-service agency active in the planning and production of retail advertising and serves a whole range of major Swiss retail and service companies. According to a press release issued on Tuesday, 100 percent of the shares were sold by the sole shareholder Ruedi Muggli as part of the succession plan. According to Muggli, Targetmedia fully shares the strategic orientation of WPS and sees itself as an ideal partner. Together, the two companies with almost 60 employees will achieve a turnover of 38 million Swiss francs in 2007. Daniel Ehrensperger will remain CEO and Delegate of the Board of Directors of WPS. In addition, Michael Medweth as Chairman and Oliver Cynamon as well as the lawyers René Lenherr and Hubertus Ludwig will form the Board of Directors of Targetmedia. According to the press release, the management of WPS-RCM is fully behind the takeover.
