Piggyback to the reader

 
Labels An innovative label system is currently being launched on the Swiss market. 
The company On Product Publishing launches the "magazine on packaging" in Switzerland. This innovative advertising and information medium was conceived in Australia two years ago. It utilizes synergies from the joint distribution channels of beverages and magazines. The idea came from an Australian student who launched her own lifestyle magazine, iLove, as a message in a bottle on mineral water bottles. The 32-page iLove magazine is now published six times a month and already has a circulation of over 150,000 per issue. The system is very simple: a publication is integrated into a label that can be easily attached to various products and completely removed by consumers. What is new about the magazine on the packaging is that it is available in different formats and with 8 to 32 pages. Because it can be attached to all types of packaging, it is also possible to create an individual and target group-specific design.
Today, On Product Publishing has the world patent for the production of labels with an integrated magazine. These are produced in cooperation with the British company Fix-a-Form International Ltd. and supplied on rolls. They are applied using standard labeling machines. On Product Publishing's customers include the drinks manufacturer Coca Cola and the Belgian fashion and trend magazine GLAM*IT. In Switzerland, the first "magazine on packaging" is currently appearing on Tetra Pak's 4×1 liter milk cartons. It provides information about the environment and sustainability in the production of beverage cartons.
Sabine Flaxman